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Pedidos y atención al cliente
TLF: 963 392 051 / FAX: 963 615 480
En papel: Entrega en 5-7 días |
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Consultar disponibilidad en tiendas
Consultar disponibilidad en tiendasLos plazos estimados son para pedidos realizados antes de las 14:00h del viernes (salvo error o situaciones especiales: festivos, inventarios,etc).
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Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.